MARKETING AND POLICIES FOR FOOD SAFETY

Academic Year 2015/2016 - 2° Year - Curriculum SICUREZZA E VALORIZZAZIONE DEI PRODOTTI ALIMENTARI
Teaching Staff Credit Value: 12
Scientific field: AGR/01 - Agricultural economics and rural appraisal
Taught classes: 80 hours
Term / Semester:

Learning Objectives

  • Marketing

    This course provides main tools of applied marketing: The agro-food market in relation to the characteristics of products and supply. It also provides main tools for decision making of marketing and for the development of a strategic plan (components of marketing mix), and study cases.


Detailed Course Content

  • Marketing

    Evolution of marketing concepts. Relationship and specificity of durable goods and food products. Strategic planning, patterns and trends of consumption. Strategies for business development, strategic marketing and positioning. The marketing mix: product policy, price policy, distribution policy, communication policy. Advertising. The marketing plan and analysis of case studies.


Textbook Information

  • Marketing

    KOTLER P. (2004 o 2007), Marketing Management, Pearson-Prentice Hall, Milano.

    Teaching slide sets