Strategic Management of Agricultural Firms, Markets and Marketing

Learning Objectives

• STRATEGIC MANAGEMENT OF THE FARM

  The main objective of the course is the study of business strategies related to production activities and decision-making processes of agricultural enterprises and related agri-food enterprises. In this context, the course aims to provide students with the main elements of business behaviour, strategic planning and medium/long-term planning. To understand the interrelationship between economy and business activities, the course revolves around the production and costs function and the function of determining the price of agricultural products. For the economic-managerial evaluation of business activities, the course focuses on the main short and medium/long-term tools, in particular, accounting and corporate balance sheets.

• Agri-Food Markets and Marketing

  The student acquires the basic tools for the knowledge of the market for agricultural and food products in the context of economic systems developed, as well as the skills necessary to analyze development strategies and models of marketing in the competitive market.
  At the end of the course the student will be able to develop a business marketing plan, an indispensable tool for access to the financial resources available in the programming of European Funds.

Course Structure

• STRATEGIC MANAGEMENT OF THE FARM

  Frontal lessons supported by computerized means. Practical exercises in the classroom and / or in companies (should the latter provide their availability)

• Agri-Food Markets and Marketing

  Lectures, exercises, practical applications

  Tools to support teaching

  Blackboard, videoprojector, computer, internet access. All lessons are held with the help of presentations in ppt

Detailed Course Content

• STRATEGIC MANAGEMENT OF THE FARM

  1. Farm, characteristics and structure.
  2. Accounting and Financial Statements: Company management.
  3. Enterprise income.
  4. Intermediate margins.
  5. Company capital.
  6. Cash Flow.
  7. Management Control.
  8. Management Areas.
  9. Profitability ratios (ROE, ROI and ROS).
  10. Economicity indices.
  11. Break Even Analysis.

• Agri-Food Markets and Marketing

  Agri-food Supply and Demand Analysis. Market Structure and Pricing. Models of Trade. Commercial Policy. Agriculture and Agri-food System in Domestic and International Trade. Characteristics of the Associate-Economic System. The Marketing. General Analysis of the Market. Informative System of Market. Strategic Marketing. Operational Marketing. Politics of the Distribution. Politics of the Price. Politics of Promotion. Politics of the Product. Marketing Plan.

Textbook Information

• STRATEGIC MANAGEMENT OF THE FARM

  Economia e Gestione dell’impresa dell’impresa agraria;Torquati B. Edagricole

• Agri-Food Markets and Marketing

  1. Messori F., Ferretti F. Economia del mercato agro-alimentare, 2010, EDAGRICOLE, Bologna.

  2. PAUL PETER J.,- JAMES H. DONNELLY jr: Marketing. McGraw-Hill, Milano.

  3. Publications distributed during the course